Your essential guide to choosing your ideal digital marketing training partner

Digital marketing is an integral part of any brand’s business strategy, and many different skills can be involved in delivering an online marketing strategy. The world of online marketing moves swiftly, and it’s easy to get left behind. Investing in digital marketing training is becoming increasingly common with businesses looking to upskill their team in the latest digital trends.

Of course, one of the best ways to quickly get the help you need is to outsource your marketing to an expert consultant or agency, but if your needs are ongoing and you want to limit your spend, then upskilling your in-house team is a great idea. Here’s why:

• Build your team’s confidence in all things digital marketing.
• Reduce the amount you spend on external marketing suppliers.
• Offer your team opportunities to grow and learn as part of their professional development.
• Equip your business with the in-house marketing skills you need to take your outreach to whole new levels of success and engagement.

Luckily, Marketing Supermarket has developed a free and easy tool to immediately connect you with the perfect marketing training suppliers that can deliver what you need to your brief and budget.

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What is digital marketing training?

Digital marketing training covers all the different disciplines within the online marketing spectrum, and every business will have an individual set of needs. It may be that you need to bolster your team’s skills in content writing, or perhaps you’d like your staff to learn how to produce videos for social media. Maybe your marketing training needs are more technical than creative, in which case upskilling your team in Conversion Rate Optimisation (CRO), PPC (Pay Per Click) or SEO (Search Engine Optimisation) may be the way to go. Whatever it is you’re looking for, there’s a digital marketing expert that can help.

What should a digital marketing training expert do for you?

If you’re looking for training in specific areas, then your digital marketing training consultant should be an expert in the area or areas that you’re looking for. On the other hand, you may want to employ the services of a digital marketing generalist who can take your team through the key things to know across all areas of online marketing.

Whatever it is you need, your digital marketing trainer should be able to tell you how they plan to deliver the training, i.e. in modules, in person, online etc. They should also be able to let you know what the key learning outcomes will be, and give you visibility of the syllabus and areas that the course will focus on.

What makes a good digital marketing training expert?

Someone who is experienced in teaching digital marketing should be up to date with all the latest marketing trends, and play an active part in the community – speaking at conferences, engaging in industry conversations and practising what they preach with their own marketing. If you’re looking for a specialist in one particular area then they should be a leading expert in this field, and if you’d like more of a generalist then they’ll need to be proficient in all areas of digital marketing services.

Beyond their technical skills, they should also be an excellent communicator, with proven success in explaining complex ideas in simple terms to people of all levels of previous knowledge in that area. Their teaching skills should be as strong as their marketing skills, so make sure they not only know their stuff, but also that they know how to explain it to others in a digestible, concise way.

How do digital marketing trainers price, and what factors affect this?

Digital marketing training consultants tend to price by module, and the price you pay will depend on what you need, how many people for, over what timescale and what outcomes you are looking for. If you’d like your team to come away with professional accreditations, the cost may be a bit higher. And if you’re looking for ongoing support you could discuss the idea of a retainer model with them, or ad-hoc training support.

It’s also worth exploring the many grants that are available to help businesses to upskill in digital training.

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What’s the difference between using a freelance marketing trainer and a digital marketing training agency?

If you’re looking for a marketing trainer with significant expertise in one particular area of digital marketing, then a freelancer who specialises in that discipline might be the right choice for you. When you work with a freelancer you’ll get the added benefit of lower costs thanks to their smaller overheads.

If you’re looking to train a big team in many different marketing disciplines, then you may well find that a marketing training agency may have a wider range of skills, knowledge and expertise to draw on.

It all depends on what you’re looking for, and what your budget is, so make sure you shop around to find the marketing training consultant that will be the perfect fit for your business.

Marketing Supermarket’s top tips for finding the best digital marketing training

Finding your perfect marketing expert to train your team needn’t take long when you use our useful online tool to narrow down your options. Here’s what to consider:

• Previous success

  Which businesses have they worked with before, and what are they saying? Check out reviews, case studies and testimonials to assess the quality of their training delivery.

• Their technique/approach

  Different marketing trainers will have different approaches, so ask them how they deliver their training, and through what medium. They should be able to set out key parts of the training and what the learning outcomes will be at each stage.

• Their reputation

  Have a look at their LinkedIn profile and see how active they are in the marketing and training community. This will tell you a lot.

• The course content

  Make sure the syllabus and learning outcomes are what you really want/need, and suitable for your team, e.g. not too generic but also not overly technical (depending on current levels of knowledge).

Why use Marketing Supermarket to help you choose your digital marketing training consultant?

Marketing Supermarket takes all the stress out of quickly finding marketing training consultants who can work to your brief and within your budget. It’s completely free, and in just a few clicks you’ll have narrowed down your options so that you’re only spending time on enquiries with marketing training experts who can deliver what you need.

Find and compare digital marketing training experts, and if you need more help then read our helpful guide on how to compare digital marketing training suppliers.

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